Nice n Naughty

Nice N Naughty are proud to announce that they have successfully retained their ‘Investors In People’ Status at their recent re-assessment earlier this week. As market leaders, Nice N Naughty were the first ‘Adult Retailers’ to receive recognition for their healthy business culture of continued staff development & training, achieving ‘Investors In People’ status back in February 2005.

The ‘Investors in People’ Standard provides a practical framework for improving business performance and competitiveness through good practice in human resource development.

An organisation that has achieved the Standard has been successful in adopting and maintaining its three fundamental principles: Plan - developing strategies to improve the performance of the organisation, from business goals to leadership strategies; Do - implementing those strategies, taking action to improve the performance of the organisation; Review - evaluating and adjusting those strategies, measuring their impact on the performance of the organisation.

An ‘Investors in People’ Assessor spent the day visiting several of the Nice N Naughty retail stores and interviewed a cross section of staff from Sales Assistants to Directors, and left impressed with the organisation and the loyal, dedicated and extremely motivated team in place there.

Trish Murray (Retail Director) had this to say, “Investors In People is an ongoing programme that we need to constantly work at to ensure we are meeting the requirements of the standard and providing a healthy working environment with plenty of opportunities for growth and personal development for all our hardworking Nice N Naughty staff”

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Gonzo studio Smash Pictures has expanded its European licensing deal with British retailer Nice ‘n’ Naughty to include eight of the studio’s newest titles.

The agreement covers licensing in the U.K. and Ireland. The movies included in the deal are “Thai That Black Cock,” “Strap On My Man,” “Mother Lode,” “White Wife Black Cock 8,” “Clothes Freaks” and the upcoming “Soccer MILFS,” “Cheating Housewives 5” and “Secretary’s Day 2.”

“I couldn’t ask for a better distributor in the U.K.,” Smash Pictures Vice President Stuart Wall told XBIZ. “I have 100 percent trust [in them]. Some European distributors will go and resell your masters without your knowing, so you have to have a lot of trust in whom you deal with. Nice ‘n’ Naughty has helped brand our studio name in Europe. Due to their help I’ve received calls from people worldwide now.”

Nice ‘n’ Naughty owns 11 licensed adult retail stores throughout the U.K. and has repped 19 of Smash’s titles prior to the recent additions. In August, the company was honored as Retailer of the Year for the third time at England’s Erotic Trade Only (ETO) awards. The company, which operates distribution and retail arms, also serves as the U.K. distributor of Vouyer Media and Wicked Pictures.

“Smash makes really good niche product that sells well in our market,” Nice ‘n’ Naughty Director of Sales Simon Prescott told XBIZ about Smash’s success overseas. “Their series ‘Cheating Housewives’ is noteworthy because the MILF craze is popular here too. Our ongoing relationship with Smash is something I’m proud of.”

Prescott said that Nice ‘n’ Naughty recently has achieved the prestigious Investors In People Standard from the British government, which states that the company is committed to business improvement through investing in its employees development by additional training and management.

Additionally, Prescott said that he is looking to represent U.S.-based toy, novelty and lingerie manufacturers in the U.K. for distribution. Interested parties should email Prescott at simon@nicennaughty.co.uk.

Richard Allmark enjoyed the ultimate high octane experience behind the wheel of a 170mph Ferrari as reward for being the driving force behind adult retailer Nice N Naughty – and following his exhilarating exploits his boss has pledged to one day buy him a dream machine for real!

Richard has risen through the ranks to become National Retail Manager of Britain’s fastest-growing licensed retail chain which has 11 stores across North Wales, northern England and the Midlands, as well as a flourishing wholesale division.

In recognition of his hard work and dedication Richard was treated to a day-long race experience at a private track in Warwickshire where he was able to put the red Ferrari through its paces, along with other super cars such as a Lamborghini and a Porsche.

“It was absolutely fantastic, something I had never done before. I reached speeds of over 160mph,” explained Richard from Denbigh, North Wales. “I have a really nice company car but nothing on the scale of the super-charged motoring icons.”

He added: “I have worked for Nice N Naughty for over five years and for me it’s the best company in the world. We are such a close-knit and very friendly team. Everyone feels really valued, much more than just a number on the pay roll.”

The motoring session was organised by his boss, company Director Simon Prescott who said Richard was one of the most influential members of his multiple award-winning business.

“I’d be lost without Richard and I wanted to reward him for his loyalty and exceptional dedication. I would love to buy him a supercar but at the moment that’s just not possible so the track day was the next best thing. One day I genuinely hope to get him the real thing.”

Nice N Naughty is the only adult shop chain to be accredited with Investor in People status which demonstrates the high value it places in staff welfare. Simon continued: “Richard is in charge of all the stores as well as the wholesale side of the business which relates to the production and distribution of adult DVD’s. He has 42 staff under him and has pledged his working life to the company. Alongside Retail Director Trish Murray he is the most important part of our expanding operation. Staff welfare is a very big part of the company’s philosophy as I recognise the priceless role people like Richard continue to play in our thriving business.”

CHAMPAGNE corks have been popping for the UK’s fastest growing adult store after it firm claimed the Retailer of the Year title for the third year running.

There were cries of delight from the team and the loudest cheer of the evening from the audience as the Nice N Naughty team rushed to collect the sought after prize at the Erotic Trade Only (ETO) awards, held at Birmingham NEC.

The rapidly expanding company, which has grown from humble beginnings in Chester to an 11-store business empire, beat off competition from five other short listed companies to seize the title and company directors Simon Prescott and Trish Murray are thrilled at winning.

“It’s absolutely incredible,” said Simon.

“I was so nervous, it’s the most sought after award, like the best film category at the Oscars. The tension was unbelievable and when they read out our name I just couldn’t believe it.

“To have won it twice was fantastic but to get the treble is unheard of.”

The award is voted for by the industry itself and it’s the second time Nice ‘n’ Naughty, which is the only adult store accredited with the prestigious Investor in People Award, has beaten, amongst others, high street retailer Anne Summers to the coveted title.

Trish added: “It’s such an achievement to think where we are today from where we started eight years ago to the day next week.

“When we opened the Chester branch on July 31st 1999 we really, really struggled but the public’s attitude has changed.

“This award is voted for by the industry itself its great to know we are so well respected and acknowledged by our peers. But it demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff.”

A GENEROUS boss is digging deep to reward the staff who have helped keep him in the top of his field.

Simon Prescott, owner of the UK’s fastest growing adult chain store Nice ‘n’ Naughty, is rewarding all 41 members of his workforce for their hard work over the past six months by treating them to a week in a luxury Egyptian villa.

“We’ve always run an employee reward scheme and originally we were going to have just one winner but this time around we really couldn’t chose between them,” he said.

“Each and every one of them has been a real asset. They’re determined, dedicated, proactive and in the past six months they’ve given 100 per cent and more.”

Business is booming for the chain which launched in Chester eight years ago and at a time when the retail industry is enduring a national slump, Nice ‘n’ Naughty is bucking the trend with all aspects of the business –which comprises wholesale, web retail and 11 stores – enjoying a continued increase in sales.

Proud recipients of an Investor In People award and two prestigious ETO Adult Industry Award – for which the business has been nominated again this year – Mr Prescott attributes a large portion of this success to his employees.

“It is this level of dedication which has helped me grow the business and I wanted to reward that so I’ve decided to send them all for a week’s holiday in Sharm El Sheikh,” he said.

“It’s very difficult to find great employees and we have been very lucky to have such a brilliant workforce.

“It might seem like a grand gesture to some people but my philosophy is quite simple. It’s important to look after your staff properly because if you don’t there will always be someone else who will.”

Innovative retail chain Nice ‘N’ Naughty have embraced the brand new product line from adultadventures Ltd – the unique line of gift experiences aimed at the more adventurous customers who are looking to experience new and exciting activities; think Red Letter Days for adults!

“We are excited about working with adultadventures” NNN’s Trish Murray said, “They offer our customers a whole new service, and the chance to bring some sexy, fun experiences to their love-life!” “We will be carrying the most popular gift experiences to begin with, and we will even be offering adultadventures that are exclusive to NNN”.

Unique in the industry, the adultadventures gift experience range gives your customers the opportunity to select your from a full range of organised gift packages, surprise their partners and then choose the date of their experience – vouchers are valid for 12 months.

Adultadventures offer the ultimate in bespoke gifts – forget the hot air balloon rides, the rally driving and spa experiences;

Available UK-wide, adultadventures experiences include Kidnap Fantasy, sexy photographic shoots, be professionally filmed for your very own adult movie, take part in a professional Porn School, have a part (any part) of your body made into a unique piece of artwork (bodycasting – parties are available), dress up in your favourite fetish outfits and have fun at a fetish ball (UK and Europe), spend the night in a bondage hotel in the UK or Amsterdam, explore your darker sides in a fully equipped dungeon or learn how to be a dominatrix at a unique dominatrix lesson, learn the ropes (literally) on an Erotic Rope Bondage course, enjoy a day being a human pony, or - a great one for the ladies – cross-dress your guy as a gal and enjoy a great night out on the town with your newest girlfriend!

Adultadventures attracts couples of all walks of life and all pursuasions who want to have fun – to celebrate their sexy, sensual and fun side, to explore the rich and varied sensual world – alone, together, or with a group on like-minded people.
They offer beautifully presented, thoughtful presentation packages that reflect the quality and style of our adultadventures experiences – fantastic gifts to give and receive.

Wannabe glamour models are being given the chance to become the face of leading High Street adult shop Nice N Naughty.

Director Simon Prescott is looking for a star in the making to feature in the company’s next advertising campaign.

“It’s a great opportunity for someone looking to break into modelling. The winner will be seen by thousands of people visiting our chain of stores,” he added.

Nice N Naughty is the fastest growing adult chain in the UK and has stores across Merseyside, Cheshire, Greater Manchester and Wales.

Entrants need to be over the age of 18 and should send a recent photograph along with daytime contact details to Nice N Naughty Model Contest, c/o Rossiter Media, 19, Museum Street, Warrington, WA1 1JA or by e-mail to info@rossitermedia.co.uk

A short list of finalists will be asked to attend a photocall at the Nice N Naughty store in (address of store and town) where the winner will be crowned by a judging panel.

ADULT retail chain Nice N Naughty has taken on a new look and other outlets are being offered the chance to do the same.

Nice N Naughty Wholesale has three US film brands licensed for the UK DVD market, namely Vouyer Media, Wicked Pictures and Smash Pictures, and now the stores are promoting this range with wall-mounted images.

Company director Simon Prescott said: “We have today launched wall mounted displays across all 11 Nice N Naughty stores.

“We want to offer this free of charge to all independent and adult store chains across the UK & Eire and Nice N Naughty also has free standees available for those who wish to stock the brand.”

Simon’s experience in the industry has been recognised and his products are in the running at the prestigious ETO awards taking place at the Birmingham NEC on July 22.

He has been shortlisted as best online retailer, best retailer, best R18 distributor and in the best British film brand categories.

Vouyer Media, Wicked Pictures and Smash Pictures will be heading to the UK to support the company at the show, where Vouyer Media is also shortlisted for best overseas film brand, best overseas performer and best overseas R18 for the AVN award winning title Breakin em in 9.

Shop owners interested in finding out more about getting their hands on these images, or for further information, should email wholesale@nicennaughty.co.uk.

Vouyer Media USA owner and recently inducted AVN Hall of Fame member Vince Vouyer has reacted to the UK demand by specifically tailor making 18 rated DVD versions for his most recent releases titles.

The films will have a heap of bonus footage, stills galleries and behind the scenes extras with a whopping run time of approximately 80-90 minutes long.

The first release will be mid June and 1 title per 6 weeks  will follow thereafter.

Nice N Naughty wholesale Director Simon Prescott is delighted to once again be working  exclusively in conjunction with midlands based JD Distribution to help satisfy the UK demand and distribute these films to nationwide newsagents, petrol station and high street retail stores. “when Simon approached me with these films I was instantly impressed with the high production value and quality , very attractive models, and the massive factor in that they were specifically made 18 versions for the UK market rather than chopped and cut down R18 version which just cheapens the product and loses consumer faith ”