Richard Allmark enjoyed the ultimate high octane experience behind the wheel of a 170mph Ferrari as reward for being the driving force behind adult retailer Nice N Naughty – and following his exhilarating exploits his boss has pledged to one day buy him a dream machine for real!
Richard has risen through the ranks to become National Retail Manager of Britain’s fastest-growing licensed retail chain which has 11 stores across North Wales, northern England and the Midlands, as well as a flourishing wholesale division.
In recognition of his hard work and dedication Richard was treated to a day-long race experience at a private track in Warwickshire where he was able to put the red Ferrari through its paces, along with other super cars such as a Lamborghini and a Porsche.
“It was absolutely fantastic, something I had never done before. I reached speeds of over 160mph,” explained Richard from Denbigh, North Wales. “I have a really nice company car but nothing on the scale of the super-charged motoring icons.”
He added: “I have worked for Nice N Naughty for over five years and for me it’s the best company in the world. We are such a close-knit and very friendly team. Everyone feels really valued, much more than just a number on the pay roll.”
The motoring session was organised by his boss, company Director Simon Prescott who said Richard was one of the most influential members of his multiple award-winning business.
“I’d be lost without Richard and I wanted to reward him for his loyalty and exceptional dedication. I would love to buy him a supercar but at the moment that’s just not possible so the track day was the next best thing. One day I genuinely hope to get him the real thing.”
Nice N Naughty is the only adult shop chain to be accredited with Investor in People status which demonstrates the high value it places in staff welfare. Simon continued: “Richard is in charge of all the stores as well as the wholesale side of the business which relates to the production and distribution of adult DVD’s. He has 42 staff under him and has pledged his working life to the company. Alongside Retail Director Trish Murray he is the most important part of our expanding operation. Staff welfare is a very big part of the company’s philosophy as I recognise the priceless role people like Richard continue to play in our thriving business.”
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