CHAMPAGNE corks have been popping for the UK’s fastest growing adult store after it firm claimed the Retailer of the Year title for the third year running.
There were cries of delight from the team and the loudest cheer of the evening from the audience as the Nice N Naughty team rushed to collect the sought after prize at the Erotic Trade Only (ETO) awards, held at Birmingham NEC.
The rapidly expanding company, which has grown from humble beginnings in Chester to an 11-store business empire, beat off competition from five other short listed companies to seize the title and company directors Simon Prescott and Trish Murray are thrilled at winning.
“It’s absolutely incredible,” said Simon.
“I was so nervous, it’s the most sought after award, like the best film category at the Oscars. The tension was unbelievable and when they read out our name I just couldn’t believe it.
“To have won it twice was fantastic but to get the treble is unheard of.”
The award is voted for by the industry itself and it’s the second time Nice ‘n’ Naughty, which is the only adult store accredited with the prestigious Investor in People Award, has beaten, amongst others, high street retailer Anne Summers to the coveted title.
Trish added: “It’s such an achievement to think where we are today from where we started eight years ago to the day next week.
“When we opened the Chester branch on July 31st 1999 we really, really struggled but the public’s attitude has changed.
“This award is voted for by the industry itself its great to know we are so well respected and acknowledged by our peers. But it demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff.”
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