About Us

Nice 'n' Naughty is a pioneering market leader and highly respected within the industry. We have been established for 8 years starting with just a single branch in Chester.

Through commitment, dedication, loyality and high levels of customer service, we have been proud to bring our modern day approach to licensed sex shops into the mainstream. We have earned the Investor In People Award being the only licensed shop within the United Kingdom to achieve this status.

We have also been awarded the prestigious E.T.O Adult Industry Award for 2 consecutive years. With amazing loyality from our customers, we have been able to expand our business and now have 10 branches.

Our commitment to our customers is to:

“Develop public awareness of changes within our industry and eliminate the stigma and perceptions associated with adult shops”

To achieve this we will:

1) Provide an extensive range of quality adult goods for our customers.
2) Create a suitable, pleasing and comfortable environment for our staff and customers
3) Remain confidential and professional at all times.
4) Offer an exceptional level of customer service delivered by trained knowledgeable staff.
5) Recognise changes in the adult industry, adapt and constantly strive to remain the market leaders.
6) Grow and expand as a company with the introduction of new outlets.

Nice 'n' Naughty is a relaxed shopping environment where the customer comes first.

All of our branches are stocked with a wide variety of clothing including luxurious lingerie sets, pvc, rubber, fancy dress costumes and much more.  We cater for both male and female and stock a wide variety of shoes, boots, wigs, breast-forms, toys and lubrication. We have bondage equipment for the beginner right through to the connoisseur. We have an extensive range of R18 DVD titles to choose from, which are the most hardcore available in this country.  Why not visit one of our stores for magazines, erotic novels, sex guides, novelties, board games, lotions, potions and SO much more.

We have highly trained, friendly male and female staff in all our branches, who can offer high levels of advice. Browsers are welcome so if you can't find what you're looking for come and see us in store today.